DODICI VENEZIA

MY CONCEPT R&D, DESIGN AND DEVELOPMENT OF A CAPSULE COLLECTION FOR DODICI VENEZIA, AN ITALIAN PREMIUM LUXURY STREET-STYLE FASHION & FURNITURE BRAND.

SINCE LATE 2020 I’VE BEEN INVOLVED, BY A COUPLE OF VENETIAN ENTREPRENEURS, IN A BRAND NEW LUXURY PROJECT WITH A HUGE HYPE POTENTIAL AS CREATIVE DIRECTOR. SINCE THE BEGINNING IT WAS CLEAR THAT IT IS A SIDE PROJECT TO OUR RESPECTIVE MAIN PROJECTS, SO HAVE MANAGED IT JUST LIKE A LITTLE MORE THAN A FUN, A HOBBY, A GAME (AND KEEP DOING IT). BUT OVER TIME IT’S GROWING MUCH MORE THAN EXPECTED SO WE CAN’T WAIT TO BRING HIM INTO THE LIMELIGHT! HOWEVER, IT WILL STILL TAKE SOME MORE TIME TO BE READY, SO IN THE MEANTIME I’LL START SHOWING YOU SOMETHING, JUST A LITTLE SNEAK PEEK OF WHAT’S BOILING IN THE POT!!

IT’S STRONGLY INSPIRED BY THE MOST FASCINATING DETAILS OF THE HISTORIC CITY OF VENEZIA (FOR THE LUXURY ASPECTS) AND AT THE SAME TIME BY THE FRESH VIBES YOU CAN FEEL IN THE REAL AND FIRST VENICE BEACH, LIDO DI VENEZIA (FOR THE STREET/SPORT ASPECTS).

EVERY ITEM IS MADE OF LUXURY MATERIALS PATENTED BY DODICI VENEZIA OR ITS PARTNERS (SOFT CARBON FIBER WITH GOLD FILIGREE INSERTS, PREMIUM VEGAN LEATHER, SUSTAINABLE VEGETABLE PREMIUM FABRICS) AND DECORATED WITH REAL 24K GOLD DETAILS.

Concept creation, R&D management, corporate identity and products design and development by Lino Franco (2021)