BROKE CLOTHING

“BROKE DELUXE” CONCEPT CAPSULE COLLECTION

AS A CREATIVE DESIGNER, SOMETIMES I ALSO WORK FOR AND WITH INDEPENDENT CLOTHING BRANDS.

I WAS ASKED, BY THE CO-FOUNDER AND CEO OF THE FIRST AND MOST HISTORIC AND FAMOUS ITALIAN STREETWEAR BRAND, BROKE CLOTHING, ESTABLISHED IN TREVISO (ITALY) IN 1994, TO CREATE A NEW PROJECT FOR THE BRAND.

THE PROJECT WAS “BROKE DELUXE”, A MALE&FEMALE BRAND NEW T-SHIRTS CONCEPT CAPSULE COLLECTION, THINKED TO EXPLORE THE OPPORTUNITY FOR A BRAND REPOSITIONING PLAN INTO LUXURY INTERNATIONAL MARKETS.

Concept, design and creative direction by Lino Franco (2016)
Photos featured in tees’ graphics shot and edited by Lino Franco (2012-2015)