LINO FRANCO WAS ASKED TO CREATE LOGOS AND BOTTLES DESIGN FOR NEW PRODUCTS AND TO CURATE A CORPORATE AD CAMPAIGN FOR A PRESTIGIOUS ITALIAN WINE BRAND, PREVIEWED DURING A PRESS CONFERENCE FOLLOWED BY A LUXURY PRIVATE PARTY IN VENICE (BOTH ORGANIZED AND PRODUCED BY LINO FRANCO)
Created by Lino Franco, who also curated its creative direction and production
BENOTTO LUIGINO SPUMANTI maybe is the most ancient winery in Valdobbiadene (Italy), the land of Prosecco, founded in 1873.
Some years ago they acquired a historic vineyard on the island of Sant’Erasmo (the largest island in the Venetian lagoon), the vineyard where for centuries has been produced the wine for the Doges of Venice.
In that occasion, Luigino Benotto asked Lino Franco to study the story of the island and of the ancient vineyard, and to create 3 different names of wine and the related luxury liveries for the new wines he was going to produce in that vineyard.
Then Lino have been also asked to organize and curate a launch event with press conference to present the new wines, which has been hosted at Palazzo Vignola, in St. Mark, Venezia (ITALY), during the Carnival season.
Finally, Mr. Benotto asked Lino to follow the creative direction of the full restyling of the winery brand and of the shootings for the new web advertising campaign.